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Global marketing / by Warren J. Keegan and Mark C. Green [textbook]
Material type:
TextPublication details: Boston : Pearson/Prentice Hall, 2011Edition: Sixth editionDescription: 621 pages : illustrations (some color)ISBN: - 9780137023868 (pbk. : alk. paper)
- 0137023863 (pbk. : alk. paper)
- 9780137024278
- 9780137042685
- 013704268X
- HF1416 KEE
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Harare Institute of Technology Main Library | Harare Institute of Technology Main Library | General Collection | HF1416 KEE (Browse shelf(Opens below)) | Available | BK0008220 |
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| HF1416 HOL Global marketing / | HF1416 KEE Global Marketing / | HF1416 KEE Global marketing management / | HF1416 KEE Global marketing / | HF1416 KEE Global marketing management: a European perspective / | HF1416 KOH International marketing in the network economy : a knowledge-based approach / | HF1416 PER Performance appraisal of exporting enterprises / |
Includes bibliographical references and indexes.
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