Global marketing /
Keegan, Warren J.
Global marketing / [textbook] by Warren J. Keegan and Mark C. Green - Sixth edition / - Boston : Pearson/Prentice Hall, 2011 - 621 pages : illustrations (some color) ;
Includes bibliographical references and indexes.
9780137023868 (pbk. : alk. paper) 0137023863 (pbk. : alk. paper) 9780137024278 9780137042685 013704268X
Export marketing.
HF1416 / KEE
Global marketing / [textbook] by Warren J. Keegan and Mark C. Green - Sixth edition / - Boston : Pearson/Prentice Hall, 2011 - 621 pages : illustrations (some color) ;
Includes bibliographical references and indexes.
9780137023868 (pbk. : alk. paper) 0137023863 (pbk. : alk. paper) 9780137024278 9780137042685 013704268X
Export marketing.
HF1416 / KEE