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Marketing Management / by Philip Kotler and Keller Kevin Lane [textbook]
Material type:
TextPublication details: London: Pearson Education, 2003.Edition: Fourteeth edidionDescription: 674 pages: coloured illustrations; 27 cmISBN: - 9780273753360
- HF5415.3 KOT
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Harare Institute of Technology Main Library | Harare Institute of Technology Main Library | General Collection | HF5415.3 KOT (Browse shelf(Opens below)) | 1 | Available | BK0008409 | ||
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Harare Institute of Technology Main Library | Harare Institute of Technology Main Library | General Collection | HF5415.13 KOT (Browse shelf(Opens below)) | 2 | Available | bk0006672 |
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| HF5415.2 HAI Marketing research : within a changing information environment / | HF5415.2 MAL Marketing research : an applied orientation / | HF5415.2 SOL Consumer behavior / | HF5415.3 KOT Marketing Management / | HF5415.32 CON Consumer behaviour : applications in marketing / | HF5415.32 CON Consumer behaviour : applications in marketing / | HF5415.5 AND Customer relationship management / |
Includes bibliography and index.
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