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Marketing Management /

Philip Kotler

Marketing Management / [textbook] by Philip Kotler and Keller Kevin Lane - Fourteeth edidion / - London: Pearson Education, 2003. - 674 pages: coloured illustrations; 27 cm.

Includes bibliography and index.

ISBN: 9780273753360

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LC Class. No.: HF5415.3 / KOT

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