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Marketing research / by Gupta S. L. [textbook]
Material type:
TextPublication details: New Delhi: Excell Books, 2007.Description: xv,597pages: illustrations; 25 cmISBN: - 8174463453
- HF5415.2 GUP
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Harare Institute of Technology Main Library | Harare Institute of Technology Main Library | General Collection | HF5415.2 GUP (Browse shelf(Opens below)) | 1 | Available | BK0006656 |
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| HF5415.153 SMI Proactive risk management : controlling uncertainty in product development / | HF5415.153 ZAN Lightning strategies for innovation : how the world's best firms create new products / | HF5415.157 BER Managing the total quality transformation / | HF5415.2 GUP Marketing research / | HF5415.2 HAI Marketing research : within a changing information environment / | HF5415.2 MAL Marketing research : an applied orientation / | HF5415.2 SOL Consumer behavior / |
Includes appendix.
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