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Marketing research /

Gupta S. L.

Marketing research / [textbook] by Gupta S. L. - New Delhi: Excell Books, 2007. - xv,597pages: illustrations; 25 cm.

Includes appendix.

ISBN: 8174463453

Subjects--Topical Terms:
Market research

LC Class. No.: HF5415.2 / GUP

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