The new strategic brand management : creating and sustaining brand equity long term / by Jean Noël Kapferer [textbook]

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TextPublisher: London ; London and Sterling, VA : Kogan Page, 2004Edition: Asian editionDescription: xiv, 497 pages : illustrations ; 25 cmISBN:

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode
Books	Harare Institute of Technology Main Library	Harare Institute of Technology Main Library	General Collection	HD69 KAP (Browse shelf(Opens below))	Available		BK0006908

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Previous	HD69 CZE Management consulting in practice : award-winning international case studies /	HD69.C6 HAN Handbook of management consulting : the contemporary consultant, insights from world experts /	HD69.C6 MCD The firm : the story of McKinsey and its secret influence on American business /	HD69 KAP The new strategic brand management : creating and sustaining brand equity long term /	HD69 KEL Strategic Brand Management : building, measuring, and managing brand equity /	HD69 MAN Managing projects large and small : the fundamental skills for delivering on budget and on time /	HD69 NAD Living Brands: collaboration + innovation = customer fascination /	Next

Includes bibliographical references (pages [471]-483) and index

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