Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee.

By:

Contributor(s):

Material type: Text

TextLanguage: Eng Publication details: Harlow, Essex, England : Pearson Education, 2009.Edition: Fifth editionDescription: xvi, 479 pages : illustrations ; 25 cmContent type:

Media type:

Carrier type:

ISBN:

Subject(s):

LOC classification:

Online resources:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Home library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	Harare Institute of Technology Main Library	Harare Institute of Technology Main Library	General Collection	HF1416 USA (Browse shelf(Opens below))	1	Available		BK0013470

Previous		No cover image available			No cover image available	No cover image available	No cover image available	Next
Previous	HF1416 KOH International marketing in the network economy : a knowledge-based approach /	HF1416 PER Performance appraisal of exporting enterprises /	HF1416 SME The SME and the export development company : a practical guide to forging long-term business realtionships in the export sector /	HF1416 USA Marketing across cultures /	HF1416.6 DIR Directory of associations of specialized importers /	HF1417 HAN Handbook for trainers in trade promotion /	HF1417 MAN Managing Export Training : strategies, policies, and principles for developing countries /	Next

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.