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Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee.

By: Contributor(s): Material type: TextTextLanguage: Eng Publication details: Harlow, Essex, England : Pearson Education, 2009.Edition: Fifth editionDescription: xvi, 479 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780273713913 (pbk.)
  • 9780273713913
Subject(s): LOC classification:
  • HF1416 .U85 2009
Online resources:
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Holdings
Item type Current library Home library Shelving location Call number Copy number Status Date due Barcode
Books Books Harare Institute of Technology Main Library Harare Institute of Technology Main Library General Collection HF1416 USA (Browse shelf(Opens below)) 1 Available BK0013470

Includes bibliographical references and index.

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