Research methods for business students / M N K Saunders; Philip Lewis; Adrian Thornhill

By:

Saunders, M. N. K [author]

Contributor(s):

Material type: Text

TextLanguage: Eng Harlow, England Prentice Hall, 2003Edition: Third editionDescription: xviii, 504 pages : illustrationsContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

8129701987

Subject(s):

LOC classification:

HD30.4 SAU

Contents:

1. The nature of business and management research and structure of this book / Mark Saunders, Philip Lewis and Adrian Thornhill -- 2. Formulating and clarifying the research topic / Mark Saunders, Philip Lewis and Adrian Thornhill -- Case 2: Strategic issues in the UK brewing industry / Mike Blee, Mark Saunders, Philip Lewis and Adrian Thornhill -- 3. Critically reviewing the literature / Mark Saunders, Philip Lewis, Adrian Thornhill and Martin Jenkins -- Case 3: The problems of valuing intellectual capital / Laura Spira, Mark Saunders, Philip Lewis and Adrian Thornhill -- 4. Deciding on the research approach and choosing a research strategy / Mark Saunders, Philip Lewis and Adrian Thornhill -- Case 4: Embedded quality at Zarlink Semiconductor / Mick Church, Mark Saunders, Philip Lewis and Adrian Thornhill -- 5. Negotiating access and research ethics / Mark Saunders, Philip Lewis and Adrian Thornhill -- Case 5: Getting in, getting on ...? Misreading issues related to access and ethics in a small-scale enterprise / Teresa Smallbone, Mark Saunders, Philip Lewis and Adrian Thornhill -- 6. Selecting samples / Mark Saunders, Philip Lewis and Adrian Thornhill -- Case 6: Employment networking in the Hollywood film industry / Keith Randle, Nigel Culkin, Mark Saunders, Philip Lewis and Adrian Thornhill -- 7. Using secondary data / Mark Saunders, Philip Lewis and Adrian Thornhill -- Case 7: Research and development in the UK pharmaceutical industry in the 1960s / Judy Slinn, Mark Saunders, Philip Lewis and Adrian Thornhill -- 8. Collecting primary data through observation / Mark Saunders, Philip Lewis and Adrian Thornhill -- Case 8: Customer satisfaction on a long-haul tour holiday / David Bowen, Mark Saunders, Philip Lewis and Adrian Thornhill -- 9. Collective primary data using semi-structured and in-depth interviews / Mark Saunders, Philip Lewis and Adrian Thornhill -- Case 9: Students' use of work-based learning in their studies / Jim Keane, Mark Saunders, Philip Lewis and Adrian Thornhill -- 10. Collecting primary data using questionnaires / Mark Saunders, Philip Lewis and Adrian Thornhill -- Case 10: Job satisfaction in an Australian organisation / Ian Firns, Tony Travaglione, Mark Saunders, Philip Lewis and Adrian Thornhill -- 11. Analysing quantitative data / Mark Saunders, Philip Lewis, Adrian Thornhill and Andrew Guppy -- Case 11: Marketing a golf course / Christine Williams, Mark Saunders, Philip Lewis and Adrian Thornhill -- 12. Analysing qualitative data / Mark Saunders, Philip Lewis and Adrian Thornhill -- Case 12: Paying for competence at Investco? -- 13. Writing and presenting your project report / Mark Saunders, Philip Lewis and Adrian Thornhill -- Case 13: Amina's story -- App. 1. Example research project titles -- App. 2. Systems of referencing -- App. 3. Calculating the minimum sample size -- App. 4. Random sampling numbers -- App. 5. Guidelines for non-discriminatory language.

Summary: Using real-life case studies and written with a student-centered approach, this new text provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	Harare Institute of Technology Main Library	Harare Institute of Technology Main Library	General Collection	HD 30.4 SAU (Browse shelf(Opens below))	1	Available		BK0006450

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Previous	HD30.4 COG Conducting action research for business and management students /	HD30.4 EAS Management and business research /	HD30.4 LEE Doing business research : a guide to theory and practice /	HD 30.4 SAU Research methods for business students /	HD30.4 SAU Research methods for business students /	HD30.4 SAU Research methods for business students /	HD31 BIL Management and creativity : from creative industries to creative management /	Next

1. The nature of business and management research and structure of this book / Mark Saunders, Philip Lewis and Adrian Thornhill --
2. Formulating and clarifying the research topic / Mark Saunders, Philip Lewis and Adrian Thornhill --
Case 2: Strategic issues in the UK brewing industry / Mike Blee, Mark Saunders, Philip Lewis and Adrian Thornhill --
3. Critically reviewing the literature / Mark Saunders, Philip Lewis, Adrian Thornhill and Martin Jenkins --
Case 3: The problems of valuing intellectual capital / Laura Spira, Mark Saunders, Philip Lewis and Adrian Thornhill --
4. Deciding on the research approach and choosing a research strategy / Mark Saunders, Philip Lewis and Adrian Thornhill --
Case 4: Embedded quality at Zarlink Semiconductor / Mick Church, Mark Saunders, Philip Lewis and Adrian Thornhill --
5. Negotiating access and research ethics / Mark Saunders, Philip Lewis and Adrian Thornhill --
Case 5: Getting in, getting on ...? Misreading issues related to access and ethics in a small-scale enterprise / Teresa Smallbone, Mark Saunders, Philip Lewis and Adrian Thornhill --
6. Selecting samples / Mark Saunders, Philip Lewis and Adrian Thornhill --
Case 6: Employment networking in the Hollywood film industry / Keith Randle, Nigel Culkin, Mark Saunders, Philip Lewis and Adrian Thornhill --
7. Using secondary data / Mark Saunders, Philip Lewis and Adrian Thornhill --
Case 7: Research and development in the UK pharmaceutical industry in the 1960s / Judy Slinn, Mark Saunders, Philip Lewis and Adrian Thornhill --
8. Collecting primary data through observation / Mark Saunders, Philip Lewis and Adrian Thornhill --
Case 8: Customer satisfaction on a long-haul tour holiday / David Bowen, Mark Saunders, Philip Lewis and Adrian Thornhill --
9. Collective primary data using semi-structured and in-depth interviews / Mark Saunders, Philip Lewis and Adrian Thornhill --
Case 9: Students' use of work-based learning in their studies / Jim Keane, Mark Saunders, Philip Lewis and Adrian Thornhill --
10. Collecting primary data using questionnaires / Mark Saunders, Philip Lewis and Adrian Thornhill --
Case 10: Job satisfaction in an Australian organisation / Ian Firns, Tony Travaglione, Mark Saunders, Philip Lewis and Adrian Thornhill --
11. Analysing quantitative data / Mark Saunders, Philip Lewis, Adrian Thornhill and Andrew Guppy --
Case 11: Marketing a golf course / Christine Williams, Mark Saunders, Philip Lewis and Adrian Thornhill --
12. Analysing qualitative data / Mark Saunders, Philip Lewis and Adrian Thornhill --
Case 12: Paying for competence at Investco? --
13. Writing and presenting your project report / Mark Saunders, Philip Lewis and Adrian Thornhill --
Case 13: Amina's story --
App. 1. Example research project titles --
App. 2. Systems of referencing --
App. 3. Calculating the minimum sample size --
App. 4. Random sampling numbers --
App. 5. Guidelines for non-discriminatory language.

Using real-life case studies and written with a student-centered approach, this new text provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.

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