MARC details
| 000 -LEADER |
|---|
| fixed length control field |
04140nam a22003017a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220715073528.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8129701987 |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
Eng |
| Transcribing agency |
HITLIB |
| Modifying agency |
HITLIB |
| Description conventions |
rda |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
Eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD30.4 SAU |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Saunders, M. N. K. |
| Relator term |
author |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Research methods for business students / |
| Statement of responsibility, etc. |
M N K Saunders; Philip Lewis; Adrian Thornhill |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Third edition |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Harlow, England |
| Name of producer, publisher, distributor, manufacturer |
Prentice Hall, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2003. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 504 pages : |
| Other physical details |
illustrations |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. The nature of business and management research and structure of this book / Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>2. Formulating and clarifying the research topic / Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>Case 2: Strategic issues in the UK brewing industry / Mike Blee, Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>3. Critically reviewing the literature / Mark Saunders, Philip Lewis, Adrian Thornhill and Martin Jenkins --<br/>Case 3: The problems of valuing intellectual capital / Laura Spira, Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>4. Deciding on the research approach and choosing a research strategy / Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>Case 4: Embedded quality at Zarlink Semiconductor / Mick Church, Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>5. Negotiating access and research ethics / Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>Case 5: Getting in, getting on ...? Misreading issues related to access and ethics in a small-scale enterprise / Teresa Smallbone, Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>6. Selecting samples / Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>Case 6: Employment networking in the Hollywood film industry / Keith Randle, Nigel Culkin, Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>7. Using secondary data / Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>Case 7: Research and development in the UK pharmaceutical industry in the 1960s / Judy Slinn, Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>8. Collecting primary data through observation / Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>Case 8: Customer satisfaction on a long-haul tour holiday / David Bowen, Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>9. Collective primary data using semi-structured and in-depth interviews / Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>Case 9: Students' use of work-based learning in their studies / Jim Keane, Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>10. Collecting primary data using questionnaires / Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>Case 10: Job satisfaction in an Australian organisation / Ian Firns, Tony Travaglione, Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>11. Analysing quantitative data / Mark Saunders, Philip Lewis, Adrian Thornhill and Andrew Guppy --<br/>Case 11: Marketing a golf course / Christine Williams, Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>12. Analysing qualitative data / Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>Case 12: Paying for competence at Investco? --<br/>13. Writing and presenting your project report / Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>Case 13: Amina's story --<br/>App. 1. Example research project titles --<br/>App. 2. Systems of referencing --<br/>App. 3. Calculating the minimum sample size --<br/>App. 4. Random sampling numbers --<br/>App. 5. Guidelines for non-discriminatory language. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Using real-life case studies and written with a student-centered approach, this new text provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business |
| Form subdivision |
Research |
| General subdivision |
Methodology. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business |
| Form subdivision |
Research |
| General subdivision |
Data processing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Management |
| Form subdivision |
Research |
| General subdivision |
Methodology. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Thornhill, Adrian |
| Relator term |
author |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lewis, Philip, |
| Dates associated with a name |
1945- |
| Relator term |
author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |