MARC details
000 -LEADER |
fixed length control field |
04140nam a22003017a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20220715073528.0 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
8129701987 |
040 ## - CATALOGING SOURCE |
Language of cataloging |
Eng |
Transcribing agency |
HITLIB |
Modifying agency |
HITLIB |
Description conventions |
rda |
041 ## - LANGUAGE CODE |
Language code of text/sound track or separate title |
Eng |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HD30.4 SAU |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Saunders, M. N. K. |
Relator term |
author |
245 ## - TITLE STATEMENT |
Title |
Research methods for business students / |
Statement of responsibility, etc. |
M N K Saunders; Philip Lewis; Adrian Thornhill |
250 ## - EDITION STATEMENT |
Edition statement |
Third edition |
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Harlow, England |
Name of producer, publisher, distributor, manufacturer |
Prentice Hall, |
Date of production, publication, distribution, manufacture, or copyright notice |
2003. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xviii, 504 pages : |
Other physical details |
illustrations |
336 ## - CONTENT TYPE |
Source |
rdacontent |
Content type term |
text |
Content type code |
txt |
337 ## - MEDIA TYPE |
Source |
rdamedia |
Media type term |
unmediated |
Media type code |
n |
338 ## - CARRIER TYPE |
Source |
rdacarrier |
Carrier type term |
volume |
Carrier type code |
nc |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
1. The nature of business and management research and structure of this book / Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>2. Formulating and clarifying the research topic / Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>Case 2: Strategic issues in the UK brewing industry / Mike Blee, Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>3. Critically reviewing the literature / Mark Saunders, Philip Lewis, Adrian Thornhill and Martin Jenkins --<br/>Case 3: The problems of valuing intellectual capital / Laura Spira, Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>4. Deciding on the research approach and choosing a research strategy / Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>Case 4: Embedded quality at Zarlink Semiconductor / Mick Church, Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>5. Negotiating access and research ethics / Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>Case 5: Getting in, getting on ...? Misreading issues related to access and ethics in a small-scale enterprise / Teresa Smallbone, Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>6. Selecting samples / Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>Case 6: Employment networking in the Hollywood film industry / Keith Randle, Nigel Culkin, Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>7. Using secondary data / Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>Case 7: Research and development in the UK pharmaceutical industry in the 1960s / Judy Slinn, Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>8. Collecting primary data through observation / Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>Case 8: Customer satisfaction on a long-haul tour holiday / David Bowen, Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>9. Collective primary data using semi-structured and in-depth interviews / Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>Case 9: Students' use of work-based learning in their studies / Jim Keane, Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>10. Collecting primary data using questionnaires / Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>Case 10: Job satisfaction in an Australian organisation / Ian Firns, Tony Travaglione, Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>11. Analysing quantitative data / Mark Saunders, Philip Lewis, Adrian Thornhill and Andrew Guppy --<br/>Case 11: Marketing a golf course / Christine Williams, Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>12. Analysing qualitative data / Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>Case 12: Paying for competence at Investco? --<br/>13. Writing and presenting your project report / Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>Case 13: Amina's story --<br/>App. 1. Example research project titles --<br/>App. 2. Systems of referencing --<br/>App. 3. Calculating the minimum sample size --<br/>App. 4. Random sampling numbers --<br/>App. 5. Guidelines for non-discriminatory language. |
520 ## - SUMMARY, ETC. |
Summary, etc. |
Using real-life case studies and written with a student-centered approach, this new text provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business |
Form subdivision |
Research |
General subdivision |
Methodology. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business |
Form subdivision |
Research |
General subdivision |
Data processing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Management |
Form subdivision |
Research |
General subdivision |
Methodology. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Thornhill, Adrian |
Relator term |
author |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Lewis, Philip, |
Dates associated with a name |
1945- |
Relator term |
author |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Library of Congress Classification |
Koha item type |
Books |