Research methods for business students / (Record no. 3123)

MARC details
000 -LEADER
fixed length control field 04140nam a22003017a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220715073528.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8129701987
040 ## - CATALOGING SOURCE
Language of cataloging Eng
Transcribing agency HITLIB
Modifying agency HITLIB
Description conventions rda
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title Eng
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD30.4 SAU
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Saunders, M. N. K.
Relator term author
245 ## - TITLE STATEMENT
Title Research methods for business students /
Statement of responsibility, etc. M N K Saunders; Philip Lewis; Adrian Thornhill
250 ## - EDITION STATEMENT
Edition statement Third edition
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Harlow, England
Name of producer, publisher, distributor, manufacturer Prentice Hall,
Date of production, publication, distribution, manufacture, or copyright notice 2003.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 504 pages :
Other physical details illustrations
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
Content type code txt
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
Media type code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
Carrier type code nc
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note 1. The nature of business and management research and structure of this book / Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>2. Formulating and clarifying the research topic / Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>Case 2: Strategic issues in the UK brewing industry / Mike Blee, Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>3. Critically reviewing the literature / Mark Saunders, Philip Lewis, Adrian Thornhill and Martin Jenkins --<br/>Case 3: The problems of valuing intellectual capital / Laura Spira, Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>4. Deciding on the research approach and choosing a research strategy / Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>Case 4: Embedded quality at Zarlink Semiconductor / Mick Church, Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>5. Negotiating access and research ethics / Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>Case 5: Getting in, getting on ...? Misreading issues related to access and ethics in a small-scale enterprise / Teresa Smallbone, Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>6. Selecting samples / Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>Case 6: Employment networking in the Hollywood film industry / Keith Randle, Nigel Culkin, Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>7. Using secondary data / Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>Case 7: Research and development in the UK pharmaceutical industry in the 1960s / Judy Slinn, Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>8. Collecting primary data through observation / Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>Case 8: Customer satisfaction on a long-haul tour holiday / David Bowen, Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>9. Collective primary data using semi-structured and in-depth interviews / Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>Case 9: Students' use of work-based learning in their studies / Jim Keane, Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>10. Collecting primary data using questionnaires / Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>Case 10: Job satisfaction in an Australian organisation / Ian Firns, Tony Travaglione, Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>11. Analysing quantitative data / Mark Saunders, Philip Lewis, Adrian Thornhill and Andrew Guppy --<br/>Case 11: Marketing a golf course / Christine Williams, Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>12. Analysing qualitative data / Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>Case 12: Paying for competence at Investco? --<br/>13. Writing and presenting your project report / Mark Saunders, Philip Lewis and Adrian Thornhill --<br/>Case 13: Amina's story --<br/>App. 1. Example research project titles --<br/>App. 2. Systems of referencing --<br/>App. 3. Calculating the minimum sample size --<br/>App. 4. Random sampling numbers --<br/>App. 5. Guidelines for non-discriminatory language.
520 ## - SUMMARY, ETC.
Summary, etc. Using real-life case studies and written with a student-centered approach, this new text provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business
Form subdivision Research
General subdivision Methodology.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business
Form subdivision Research
General subdivision Data processing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
Form subdivision Research
General subdivision Methodology.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Thornhill, Adrian
Relator term author
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lewis, Philip,
Dates associated with a name 1945-
Relator term author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Not for loan Home library Current library Shelving location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Koha item type
    Library of Congress Classification   Harare Institute of Technology Main Library Harare Institute of Technology Main Library General Collection 15/07/2022 03978   HD 30.4 SAU BK0006450 22/07/2024 1 Books