The entrepreneur's guide to customer development : a "cheat sheet" to The four steps to the epiphany / by Brant Cooper & Patrick Vlaskovits ; foreword by Steven Gary Blank.

By:

Cooper, Brant [Author]

Contributor(s):

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780982743607

Subject(s):

LOC classification:

HF5415.5 COO

Contents:

Foreword / Steven Gary Blank -- 1. Introduction -- 2. Customer development. What customer development is ; What customer development is not ; Three levels of learning ; Getting started -- 3. Case study : naive thinking -- 4. Concept definitions. Early adopters/early evangelists ; Segmentation ; Market type ; "Non-traditional" business model ; Positioning ; Product-market fit ; Minimum viable product (MVP) ; Lean startup ; Pivot ; Getting out of the building -- 5. Case study : multiple pivots -- 6. Know thy business. To the whiteboard ; An example ; Know thyself -- 7. Case study : on customer-centric culture -- 8. 8 steps to customer discovery. Overview ; Step 1, document C-P-S hypotheses ; Step 2, Brainstorm business model hypothesis ; Step 3, Find prospects to talk to ; Step 4, Reach out to prospects ; Step 5, Engaging prospects ; Step 6, Phase gate I, compile, measure, test ; Step 7, Problem solving fit, MVP ; Step 8, Phase gate II, compile, measure, test -- 9. Case study : testing towards a scalable business model -- 10. Conclusion. Summary ; Resources ; About the authors.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

No physical items for this record

Foreword / Steven Gary Blank --
1. Introduction --
2. Customer development. What customer development is ; What customer development is not ; Three levels of learning ; Getting started --
3. Case study : naive thinking --
4. Concept definitions. Early adopters/early evangelists ; Segmentation ; Market type ; "Non-traditional" business model ; Positioning ; Product-market fit ; Minimum viable product (MVP) ; Lean startup ; Pivot ; Getting out of the building --
5. Case study : multiple pivots --
6. Know thy business. To the whiteboard ; An example ; Know thyself --
7. Case study : on customer-centric culture --
8. 8 steps to customer discovery. Overview ; Step 1, document C-P-S hypotheses ; Step 2, Brainstorm business model hypothesis ; Step 3, Find prospects to talk to ; Step 4, Reach out to prospects ; Step 5, Engaging prospects ; Step 6, Phase gate I, compile, measure, test ; Step 7, Problem solving fit, MVP ; Step 8, Phase gate II, compile, measure, test --
9. Case study : testing towards a scalable business model --
10. Conclusion. Summary ; Resources ; About the authors.

There are no comments on this title.

to post a comment.