The entrepreneur's guide to customer development : a "cheat sheet" to The four steps to the epiphany /
Cooper, Brant
The entrepreneur's guide to customer development : a "cheat sheet" to The four steps to the epiphany / by Brant Cooper & Patrick Vlaskovits ; foreword by Steven Gary Blank. - 103 pages : illustrations
Foreword / Steven Gary Blank --
1. Introduction --
2. Customer development. What customer development is ; What customer development is not ; Three levels of learning ; Getting started --
3. Case study : naive thinking --
4. Concept definitions. Early adopters/early evangelists ; Segmentation ; Market type ; "Non-traditional" business model ; Positioning ; Product-market fit ; Minimum viable product (MVP) ; Lean startup ; Pivot ; Getting out of the building --
5. Case study : multiple pivots --
6. Know thy business. To the whiteboard ; An example ; Know thyself --
7. Case study : on customer-centric culture --
8. 8 steps to customer discovery. Overview ; Step 1, document C-P-S hypotheses ; Step 2, Brainstorm business model hypothesis ; Step 3, Find prospects to talk to ; Step 4, Reach out to prospects ; Step 5, Engaging prospects ; Step 6, Phase gate I, compile, measure, test ; Step 7, Problem solving fit, MVP ; Step 8, Phase gate II, compile, measure, test --
9. Case study : testing towards a scalable business model --
10. Conclusion. Summary ; Resources ; About the authors.
9780982743607
Customer relations.
Relationship marketing.
HF5415.5 / COO
The entrepreneur's guide to customer development : a "cheat sheet" to The four steps to the epiphany / by Brant Cooper & Patrick Vlaskovits ; foreword by Steven Gary Blank. - 103 pages : illustrations
Foreword / Steven Gary Blank --
1. Introduction --
2. Customer development. What customer development is ; What customer development is not ; Three levels of learning ; Getting started --
3. Case study : naive thinking --
4. Concept definitions. Early adopters/early evangelists ; Segmentation ; Market type ; "Non-traditional" business model ; Positioning ; Product-market fit ; Minimum viable product (MVP) ; Lean startup ; Pivot ; Getting out of the building --
5. Case study : multiple pivots --
6. Know thy business. To the whiteboard ; An example ; Know thyself --
7. Case study : on customer-centric culture --
8. 8 steps to customer discovery. Overview ; Step 1, document C-P-S hypotheses ; Step 2, Brainstorm business model hypothesis ; Step 3, Find prospects to talk to ; Step 4, Reach out to prospects ; Step 5, Engaging prospects ; Step 6, Phase gate I, compile, measure, test ; Step 7, Problem solving fit, MVP ; Step 8, Phase gate II, compile, measure, test --
9. Case study : testing towards a scalable business model --
10. Conclusion. Summary ; Resources ; About the authors.
9780982743607
Customer relations.
Relationship marketing.
HF5415.5 / COO