Strategic marketing : (Record no. 827)

MARC details
000 -LEADER
fixed length control field 00760cam a2200241 a 4500
001 - CONTROL NUMBER
control field 183610580
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210622102557.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 071210s2008 enka b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415458161
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 041520811X (pbk.)
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.35
Item number PRO
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Proctor, Tony
Relator term author
245 10 - TITLE STATEMENT
Title Strategic marketing :
Remainder of title an introduction /
Statement of responsibility, etc. by Tony Proctor
Medium [textbook]
250 ## - EDITION STATEMENT
Edition statement Second edition /
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London ;
-- New York :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2008.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 335 pages :
Other physical details illustrations ;
Dimensions 26 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 317-330) and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Decision making
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Classification part 5415.35
Item part PRO
Call number prefix HF
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Harare Institute of Technology Main Library Harare Institute of Technology Main Library General Collection 01/09/2005 Purchase 05/313   HF5515 135 PRO bk0000804 22/07/2024 1 20/06/2021 Books