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Strategic marketing : an introduction /

Proctor, Tony

Strategic marketing : an introduction / [textbook] by Tony Proctor - Second edition / - London ; New York : Routledge, 2008. - xii, 335 pages : illustrations ; 26 cm

Includes bibliographical references (p. 317-330) and index

ISBN: 0415458161 041520811X (pbk.)

Subjects--Topical Terms:
Marketing--Decision making
Marketing--Management
Marketing

LC Class. No.: HF 5415.35 / PRO

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