Marketing communications / (Record no. 721)

MARC details
000 -LEADER
fixed length control field 00801cam a2200265Li 4500
001 - CONTROL NUMBER
control field 894929202
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210619082132.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 141031s2015 enk b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781446259023
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1446259021
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781446259030
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 144625903X
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number EGA
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Egan, John,
Dates associated with a name 1952-
Relator term author
245 10 - TITLE STATEMENT
Title Marketing communications /
Statement of responsibility, etc. John Egan
Medium [textbook]
250 ## - EDITION STATEMENT
Edition statement Second edition /
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London :
Name of producer, publisher, distributor, manufacturer Sage Publications Ltd,
Date of production, publication, distribution, manufacture, or copyright notice 2015
300 ## - PHYSICAL DESCRIPTION
Extent ix, 420 pages ;
Dimensions 27 cm
Other physical details illustrations (some color) ;
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Edition Second edition
Classification part 5415.123
Item part EGA
Call number prefix HF
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Harare Institute of Technology Main Library Harare Institute of Technology Main Library General Collection 21/02/2017 Donation 3163/D   HF5415.123 EGA BK0009504 22/07/2024 19/06/2021 Books