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Marketing communications /

Egan, John, 1952-

Marketing communications / [textbook] John Egan - Second edition / - ix, 420 pages ; illustrations (some color) ; 27 cm

Includes bibliographical references and index

ISBN: 9781446259023 1446259021 9781446259030 144625903X

Subjects--Topical Terms:
Communication in marketing
Marketing
Advertising

LC Class. No.: HF5415.123 / EGA

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