Marketing communications /
Egan, John, 1952-
Marketing communications / [textbook] John Egan - Second edition / - ix, 420 pages ; illustrations (some color) ; 27 cm
Includes bibliographical references and index
9781446259023 1446259021 9781446259030 144625903X
Communication in marketing
Marketing
Advertising
HF5415.123 / EGA
Marketing communications / [textbook] John Egan - Second edition / - ix, 420 pages ; illustrations (some color) ; 27 cm
Includes bibliographical references and index
9781446259023 1446259021 9781446259030 144625903X
Communication in marketing
Marketing
Advertising
HF5415.123 / EGA