Advertising & promotion / by Chris Hackley and Rungpaka Amy Hackley

Hackley, Christopher E.

Advertising & promotion / by Chris Hackley and Rungpaka Amy Hackley Advertising and promotion - Third edition / - xvi, 326 pages, 16 unnumbered pages of plates : illustrations (chiefly color) ; 24 cm

Includes bibliographical references and index.

9781446280720 1446280721 9781446280713 1446280713


Advertising.
Advertising--Social aspects.
Sales promotion.
Advertising--Brand name products.
Advertising.
Advertising--Brand name products.
Advertising--Social aspects.
Sales promotion.
Reclame.

HF5823 / HAC