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Principles of marketing /

Kotler, Philip

Principles of marketing / [textbook] by Philip Kotler and Gary Armstrong - Fifteenth edition / - Upper Saddle, N.J. : Pearson, 2014. - xxii, 695 pages : coloured. illustrations; 30 cm

Includes bibliographical references and index.

ISBN: 9789332558472

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / KOT

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