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Global Marketing /

Keegen ,Warren J

Global Marketing / [textbook] by Warren J.Keegan and Mark C.Green. - Eighth edition / - London : Pearson , 2015. - 608 pages: illustrations (color) ;

Includes bibliographical references and index.

ISBN: 9781292017389

Subjects--Topical Terms: --Marketing

LC Class. No.: HF1416 / KEE

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