The entrepreneur's guide to writing business plans and proposals /

Chambers, K. Dennis 1943-

The entrepreneur's guide to writing business plans and proposals / K. Dennis Chambers. - xiv, 184 pages : illustrations - Entrepreneur's guide (Praeger) .

Start from strength : what's in it for me? --
Capture the elusive readers : what's in it for them? --
Conquer the first draft : the easy part --
Edit for power : the hard part --
Prepare for success : develop a realistic marketing plan --
Demonstrate financial credibility : money still makes the world go 'round --
Gerry young --
Writing in the 21st century : a guide to today's new mechanics --
Raise the bar : what you are really proposing --
Tie the knot : why your proposal makes the prospect so nervous --
The art and science of persuasion : convince readers to see it your way --
Watch winners at work : a model proposal.

A seasoned writer and entrepreneur shows how business owners can get two very important things--financing and customers--by writing dazzling business plans and proposals.

9780275994983


New business enterprises--Planning.
Business planning.
Proposal writing in business.

HD62.5 / CHA