| 000 | 00842cam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 11915926 | ||
| 003 | OSt | ||
| 005 | 20210706074726.0 | ||
| 008 | 000217s1999 enka b 001 0 eng | ||
| 020 | _a0750641142 | ||
| 050 | 0 | 0 |
_aHF5415 _bMAR |
| 100 |
_aBaker, Michael J. _e(editor) _qMichael J.Baker |
||
| 245 | 0 | 4 |
_aThe marketing book / _cedited by Michael J. Baker. _h[Textbook] |
| 250 | _aFourth edition / | ||
| 260 |
_aOxford ; _aBoston : _bButterworth-Heinemann, _c1999. |
||
| 300 |
_axxxiv, 718 pages : _billustrations ; _c25 cm. |
||
| 490 | 1 | _aThe marketing series | |
| 500 | _a"Published in association with the Chartered Institute of Marketing." | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing | |
| 700 | 1 |
_aBaker, Michael J., _d1935- _eauthor |
|
| 942 |
_2lcc _cBK _eFourth Edition / _h5415 _iMAR _kHF |
||
| 999 |
_c840 _d840 |
||