| 000 | 00829cam a22002294a 4500 | ||
|---|---|---|---|
| 001 | 48850974 | ||
| 003 | OCoLC | ||
| 005 | 20210621091520.0 | ||
| 008 | 020118s2003 maua 001 0 eng | ||
| 020 | _a0072467576 (alk. paper) | ||
| 050 | 0 | 0 |
_aHF5415.2 _bHAI |
| 100 | 1 |
_aHair, Joseph F., _cJr., _d1944- _eauthor |
|
| 245 | 1 | 0 |
_aMarketing research : _bwithin a changing information environment / _cby Joseph F. Hair, Jr., Robert P. Bush and David J. Ortinau _h[textbook] |
| 250 | _aSecond edition / | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _c2003. |
||
| 300 |
_axxiii, 672 pages : _billustrations; _c27 cm. |
||
| 504 | _aIncludes glossary, bibliography and index. | ||
| 650 | 0 | _aMarketing research | |
| 700 | 1 |
_aBush, Robert P _eauthor |
|
| 700 | 1 |
_aOrtinau, David J _eauthor |
|
| 942 |
_2lcc _cBK _eSecond edition / _h5415.2 _iHAI _kHF |
||
| 999 |
_c775 _d775 |
||