| 000 | 00759nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | 197101618 | ||
| 003 | OCoLC | ||
| 005 | 20210621111415.0 | ||
| 008 | 080222s1988 cc a f 000 0 chi d | ||
| 020 | _a9780071289238 | ||
| 050 |
_aHF5415.153 _bCRA |
||
| 100 | 1 |
_aCrawford, C. Merle _q(Charles Merle), _d1924- _eauthor |
|
| 245 | 1 | 0 |
_aNew Products Managent / _cby Merle Crawford and Anthony Di Benedetto _h[textbook] |
| 250 | _aTenth edition / | ||
| 260 |
_aNew York: _bMambo Press, _c2008. |
||
| 300 |
_axvi, 559pages: _billustrations; _c21 cm. |
||
| 504 | _aIncludes appendix and index. | ||
| 650 | 0 |
_aMarketing _xManagement |
|
| 650 | 0 | _aProduct management | |
| 700 | 1 |
_aDi Benedetto, Anthony _eauthor |
|
| 942 |
_2lcc _cBK _eTenth edition / _h5415.153 _iCRA _kHF |
||
| 999 |
_c748 _d748 |
||