| 000 | 00828pam a22002294i 4500 | ||
|---|---|---|---|
| 001 | 55473928 | ||
| 003 | OSt | ||
| 005 | 20210613084242.0 | ||
| 008 | 040520s2004 enka b 001 0 eng | ||
| 020 | _a8175542918 | ||
| 020 | _a9788175542914 | ||
| 050 | 0 | 0 |
_aHD69 _bKAD |
| 100 | 1 |
_aKapferer, Jean-Noël _eauthor |
|
| 245 | 1 | 4 |
_aThe new strategic brand management : _bcreating and sustaining brand equity long term / _cby Jean Noël Kapferer _h[textbook] |
| 250 | _aAsian edition / | ||
| 264 | 1 |
_aLondon ; _aLondon and Sterling, VA : _bKogan Page, _c2004 |
|
| 300 |
_axiv, 497 pages : _billustrations ; _c25 cm |
||
| 504 | _aIncludes bibliographical references (pages [471]-483) and index | ||
| 650 | 0 |
_aBrand name products _xManagement |
|
| 700 | 1 |
_aKapferer, Jean-Noël. _tStrategic brand management |
|
| 942 |
_2lcc _cBK _h69 _iKAP _kHD |
||
| 999 |
_c646 _d646 |
||