| 000 | 00710cam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 37109256 | ||
| 003 | OCoLC | ||
| 005 | 20210616140816.0 | ||
| 008 | 970606t19981998 | ||
| 020 | _a0471180343 | ||
| 020 | _a9814126225 | ||
| 050 | 0 | 0 |
_aHD9980.5 _bKUR |
| 100 | 1 |
_aKurtz, David L _eauthor |
|
| 245 | 1 | 0 |
_aServices marketing / _cby David L. Kurtz and Kenneth E. Clow _h[textbook] |
| 264 | 1 |
_aNew York, NY : _bJ. Wiley & Sons, |
|
| 264 | 4 | _c1998 | |
| 300 |
_axxii, 570 pages : _billustrations ; _c25 cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aService industries _xMarketing |
|
| 650 | 0 | _aCustomer services | |
| 700 | 1 |
_aClow, Kenneth E _eauthor |
|
| 942 |
_2lcc _cBK _h9980.5 _iKUR _kHD |
||
| 999 |
_c645 _d645 |
||