000			03291cam a22004097i 4500
003			OSt
005			20231031113125.0
020			_a9781118760833
020			_a1118760832
040			_aBTCTA _beng _cBTCTA _erda _dBDX _dUKMGB _dZRS _dYDXCP _dCLE _dOQX _dFM0 _dNQB _dOCLCF _dDLC
041			_aEng
042			_alccopycat
050	0	0	_aHF5415 _b.W3577 2014
100	1		_aWeber, Larry, _eauthor.
245	1	4	_aThe digital marketer : _bten new skills you must learn to stay relevant and customer-centric / _cLarry Weber, Lisa Leslie Henderson.
264		1	_aHoboken, New Jersey : _bWiley, _c[2014]
300			_axiii, 354 pages : _billustrations ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 317-344) and index.
505	0		_aThe 10 essential skills every marketer needs -- How organizations are adapting to the customer-centric era -- Build a successful marketing career (hint: standing still is extraordinarily risky) -- Design valuable customer experiences -- Find actionable insight in big data and marketing analytics -- Employ entrepreneurial thinking for discernment and agility -- Create a content experience strategy that delivers -- Engage customers via social communities -- Maximize marketing impact with converged media -- Drive sales with marketing automation -- Craft worthwhile loyalty and digital couponing programs -- Ignite customer-centricity everywhere.
520			_a"Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains: the ins and outs of this brave new world of digital marketing; the specific techniques needed to achieve high customer engagement; the modern innovations that help you outperform the competition; the best targeting and positioning practices for today's digital era; how customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential."-- _cFrom publisher's description.
650		0	_aInternet marketing.
650		0	_aMarketing.
650		0	_aMarketing research.
650		7	_aInternet marketing. _0(OCoLC)fst00977272
650		7	_aMarketing. _0(OCoLC)fst01010167
650		7	_aMarketing research. _0(OCoLC)fst01010284
700	1		_aHenderson, Lisa Leslie, _eauthor.
856	4	2	_uhttp://www.loc.gov/catdir/enhancements/fy1413/2012287630-b.html
856	4	2	_uhttp://www.loc.gov/catdir/enhancements/fy1413/2012287630-d.html
856	4	1	_uhttp://www.loc.gov/catdir/enhancements/fy1413/2012287630-t.html
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c4147 _d4147