000 02571cam a2200373 a 4500
003 OCoLC
005 20230712101907.0
020 _a9780446178297
020 _a0446178292
020 _a9780755318360 (cased)
020 _a0755318366 (cased)
020 _a0755318374 (pbk.)
020 _a9780755318377 (pbk.)
040 _aDLC
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_dBAKER
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_bEng
_erda
041 _aEng
050 0 0 _aHF1414
_b.S57 2008
100 1 _aSirkin, Harold L
245 1 0 _aGlobality :
_bcompeting with everyone from everywhere for everything /
_cHarold L. Sirkin, James W. Hemerling, and Arindam K. Bhattacharya ; with John Butman
250 _aFirst edition
264 1 _aNew York :
_bBusiness Plus,
_c2008
300 _aix, 292 pages ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references (pages [279]-285) and index
505 0 _aWhat is globality? -- Tsunami -- Minding the cost gap -- Growing people -- Reaching deep into markets -- Pinpointing -- Thinking big, acting fast, going outside -- Innovating with ingenuity -- Embracing manyness -- Competing with everyone from everywhere for everything
520 _aGlobalization is about Americans outsourcing product development and services to other countries. Globality is the next step, where rapidly developing economies from around the world are now competing with us head to head. The authors present a strong case that the economic climate in which we have lived is going to change in unprecedented ways. Over the past five years, the authors, members of the Boston Consulting Group have completed an exhaustive study of more than 3,000 companies operating in the new emerging market economies of China, India, Brazil, Mexico, Russia and Eastern Europe. They believe that these companies that seem obscure today will be the GMs, Monsantos, Apples, Proctor and Gambles and Toyotas of the future. Sooner than we think, we will either end up working for these foreign based companies or, even worse, have to compete with them. This book will describe how these new companies have come to power, and how, in the West, we will have to step up our game if we are to compete with these new, lean, hungry businesses
650 0 _aCompetition, International
650 0 _aInternational trade
650 0 _aGlobalization
_xEconomic aspects
700 1 _aHemerling, James W
700 1 _aBhattacharya, Arindam K
942 _2lcc
_cBK
999 _c3946
_d3946