| 000 | 02704nam a22002777a 4500 | ||
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| 005 | 20220603143413.0 | ||
| 020 | _a9780324569728 | ||
| 040 |
_cHITLIB _erda |
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| 050 |
_aHD62.7 _bSMA |
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| 245 | 0 | 0 |
_aSmall business management : _blaunching and growing entrepreneurial ventures / _cJustin G Longenecker, Carlos W. Moore, J. William Petty and Leslie Palich |
| 264 |
_aMason, OH : _bThomson/South-Western, _c©2008. |
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| 300 |
_a744 pages : _billustrations |
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| 336 |
_2rdacontent _atext _btxt |
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| 337 |
_2rdamedia _aunmediated _bn |
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| 338 |
_2rdacarrier _avolume _bnc |
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| 500 | _aIncludes index | ||
| 504 | _aIncludes bibliography | ||
| 505 | _apt. 1. Entrepreneurship: A World of Opportunity -- 1. The Entrepreneurial Life -- 2. Entrepreneurial Integrity and Ethics: A Gateway to Small Business Opportunity -- pt. 2. Starting from Scratch or Joining an Existing Business -- 3. Getting Started -- 4. Franchises and Buyouts -- 5. The Family Business -- pt. 3. Developing the New Venture Business Plan -- 6. The Business Plan -- 7. The Marketing Plan -- 8. The Organizational Plan: Teams, Legal Forms, and Strategic Alliances -- 9. The Location Plan -- 10. The Financial Plan: Projecting Financial Requirements -- 11. A Firm's Sources of Financing -- 12. The Harvest Plan -- pt. 4. Focusing on the Customer: Marketing Growth Strategies -- 13. Building Customer Relationships -- 14. Product and Supply Chain Management -- 15. Pricing and Credit Decisions -- 16. Promotional Planning -- 17. Global Marketing -- pt. 5. Managing Growth In the Small Business -- 18. Professional Management in the Entrepreneurial Firm -- 19. Managing Human Resources -- 20. Managing Operations -- 21. Managing Risk -- 22. Managing The Firm's Assets -- 23. Evaluating Financial Performance. | ||
| 520 | _a"Continuing the comprehensive coverage that has solidified this text as the market leader, Small Business Management: Launching and Growing Entrepreneurial Ventures, 14e focuses on the fundamentals of business management as it teaches users not only how to start a business but also how to effectively manage, grow, and harvest one - the full business cycle. With its integrated learning system, SBM equips you with all the tools you need to succeed in the course - and the marketplace. It continuously puts you in the role of decision maker, enabling you to apply what you're learning to issues challenging real small businesses."--Jacket. | ||
| 650 | 0 |
_aSmall business _xManagement. |
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| 700 | 1 |
_aLongenecker, Justin G _eCo-author |
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| 700 | 1 |
_aMoore, Carlos W. _eCo-author |
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| 700 | 1 |
_aPetty, J. William _eCo-author |
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| 700 | 1 |
_aPalich, Leslie _eCo-author |
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| 942 |
_2lcc _cBK |
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| 999 |
_c2779 _d2779 |
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