| 000 | 00722cam a2200205 i 4500 | ||
|---|---|---|---|
| 001 | 18828738 | ||
| 003 | OSt | ||
| 005 | 20210710113040.0 | ||
| 008 | 151023s2017 caua b 001 0 eng | ||
| 020 | _a9781452241418 (pbk. : alk. paper) | ||
| 050 | 0 | 0 |
_aP96.M34 _bGER |
| 100 | 1 |
_aGershon, Richard A. _eauthor |
|
| 245 | 1 | 0 |
_aDigital media and innovation : _bmanagement and design strategies in communication / _cby Richard A. Gershon _h[textbook] |
| 264 | 1 |
_aLos Angeles : _bSAGE, _c2017 |
|
| 300 |
_axvii, 261 pages : _billustrations ; _c26 cm |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMass media _xManagement. |
|
| 650 | 0 | _aOrganizational effectiveness. | |
| 942 |
_2lcc _cBK _h96.M34 _iGER _kP |
||
| 999 |
_c1319 _d1319 |
||