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Consumer behaviour : applications in marketing / by Robert East, Jaywant Singh, Malcolm Wright and Marc Vanhuele [textbook]

Contributor(s): Material type: TextTextPublisher: Thousand Oaks, CA : Sage Pub., 2016Edition: Third editionDescription: xii, 350 pages ; illustrationsISBN:
  • 9781473919501
Other title:
  • Consumer behavior
Subject(s):
LOC classification:
  • HF5415.32 CON
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Holdings
Item type Current library Home library Shelving location Call number Status Barcode
Books Books Harare Institute of Technology Main Library Harare Institute of Technology Main Library General Collection HF5415.32 CON (Browse shelf(Opens below)) Available BK0010570
Books Books Harare Institute of Technology Main Library Harare Institute of Technology Main Library General Collection HF5415.32 CON (Browse shelf(Opens below)) Available BK0010573

Includes bibliographical references and index

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