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61.
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Electronic commerce / by Gary P. Schneider. [textbook] by
Edition: Tenth edition /
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, MA : Course Technology Cengage Learning, 2013
Availability: Items available for loan: Harare Institute of Technology Main Library (10)Call number: HF5548.32 SCH, ...

62.
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Strategic marketing : an introduction / by Tony Proctor [textbook] by
Edition: Second edition /
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2008
Availability: Items available for loan: Harare Institute of Technology Main Library (1)Call number: HF5515 135 PRO.

63.
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The 11 immutable laws of Internet branding / by Al Ries and Laura Ries [textbook] by
Edition: First edition /
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : HarperBusiness, 2000
Other title:
  • Eleven immutable laws of Internet branding
Availability: Items available for loan: Harare Institute of Technology Main Library (1)Call number: HF5415.1265 RIE.

64.
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Business-to-business marketing / by Ross Brennan, Louise Canning and Raymond McDowell. [textbook] by
Edition: Third edition /
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Los Angeles : SAGE, 2014
Availability: Items available for loan: Harare Institute of Technology Main Library (1)Call number: HF5415 BRE.

65.
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The marketing book / edited by Michael J. Baker. [Textbook] by Series:
Edition: Fourth edition /
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann, 1999
Availability: Items available for loan: Harare Institute of Technology Main Library (1)Call number: HF5415 MAR.

66.
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Training needs and capacity analysis : a tool for strategy formulation, methodological guidelines. by International Trade Centre UNCTAD/WTO [textbook] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Geneva : ITC, 1997
Availability: Items available for loan: Harare Institute of Technology Main Library (1)Call number: HF5549.5 TRA.

67.
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Principles & practice of marketing / Jim Blythe. [textbook] by
Edition: Third edition /
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Los Angeles : Sage, 2014
Other title:
  • Principles and practice of marketing
Availability: Items available for loan: Harare Institute of Technology Main Library (1)Call number: HF5415 BLY.

68.
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Key marketing skills : strategies, tools, and techniques for marketing success / by Peter Cheverton [textbook] by
Edition: Second edition /
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Sterling, VA : Kogan Page, 2004
Availability: Items available for loan: Harare Institute of Technology Main Library (1)Call number: HF5415 CHE.

69.
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A first course in marketing / by Frank Jefkins [textbook] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : DP Publications , 1989
Availability: Items available for loan: Harare Institute of Technology Main Library (1)Call number: HF5415 JEF.

70.
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Environmental engineering and support services : a handbook for exporters from developing countries / by Jeremy Wells [textbook] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Geneva : International trade centre, 1997
Availability: Items available for loan: Harare Institute of Technology Main Library (1)Call number: 9718.D44 WEL.

71.
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From concept to commercialization : a strategic approach for bringing everyday ideas to market / Dick J. Liou by
Material type: Text Text
[Place of publication not identified] : [publisher not identified], [2011]
Availability: Items available for loan: Harare Institute of Technology Main Library (2)Call number: HF5415.153 LIO, ...

72.
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One simple idea : turn your dreams into a licensing goldmine while letting others do the work / Stephen Key with Colleen Sell by
Material type: Text Text
New York : McGraw-Hill, ©2011
Availability: Items available for loan: Harare Institute of Technology Main Library (1)Call number: T339 SED.

73.
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74.
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Elsevier's dictionary of advertising in English, German, French, and Russian / Compiled by S. G. Manoilova and D. H. Konstantinova by
Material type: Text Text
Amsterdam : Elsevier, 2002
Availability: Items available for loan: Harare Institute of Technology Main Library (1)Call number: HF5803 MAN.

75.
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Social marketing : changing behaviors for good / Nancy R. Lee, University of Washington and Social Marketing Services, Inc, Philip Kotler, Kellogg School of Management. by
Edition: Fifth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Los Angeles : SAGE, [2016]
Availability: Items available for loan: Harare Institute of Technology Main Library (5)Call number: HF5414 LEE, ...

76.
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Innovation, product development and commercialization : case studies and key practices for market leadership / Dariush Rafinejad. by
Material type: Text Text
Language: Eng
Publication details: Ft. Lauderdale, FL : J. Ross Pub., c2007
Online resources:
Availability: Items available for loan: Harare Institute of Technology Main Library (1)Call number: HF5415.15 FRA.

77.
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Brand meaning : meaning, myth and mystique in today's brands / Mark Batey. by
Edition: Second edition.
Material type: Text Text
Language: Eng Publisher: New York, NY : Routledge, 2016
Availability: Items available for loan: Harare Institute of Technology Main Library (1)Call number: HF5441.1255 BAT.

78.
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Marketing research : an applied orientation / Naresh K. Malhotra by
Edition: Second edition
Material type: Text Text
Language: Eng
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1996
Availability: Items available for loan: Harare Institute of Technology Main Library (1)Call number: HF5415.2 MAL.

79.
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Doing business in emerging markets / S. Tamer Cavusgil, Pervez N. Ghauri and Leiigh Anne Liu. by
Edition: Third edition
Material type: Text Text
Language: Eng
Publication details: Los Angeles ; London : SAGE, 2021
Availability: Items available for loan: Harare Institute of Technology Main Library (1)Call number: HD62.4 CAV.

80.
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The digital marketer : ten new skills you must learn to stay relevant and customer-centric / Larry Weber, Lisa Leslie Henderson. by
Material type: Text Text
Language: Eng Publisher: Hoboken, New Jersey : Wiley, [2014]
Availability: Items available for loan: Harare Institute of Technology Main Library (1)Call number: HF5415 WEB.