Baker, Michael J. <br/><br/>
The marketing book /  [Textbook] 
edited by Michael J. Baker. 
 - Fourth edition / 
 - Oxford ;  Boston :  Butterworth-Heinemann,  1999. 
 - xxxiv, 718 pages :  illustrations ;  25 cm. 
 - The marketing series .
<br/><br/> "Published in association with the Chartered Institute of Marketing." 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0750641142 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / MAR