Brennan, Ross  1957- <br/><br/>
Business-to-business marketing /  [textbook] 
by Ross Brennan, Louise Canning and Raymond McDowell. 
 - Third edition / 
 - xx, 385 pages :  illustrations ;  24 cm 
<br/><br/> Previous edition: 2011. 
<br/><br/>Includes bibliographical references (pages 355-373) and index. 
<br/><br/><label>ISBN: </label>9781446273739 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing<br/>Industrial marketing--Case studies<br/>Business-to-Business-Marketing<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / BRE