Proctor, Tony <br/><br/>
Strategic marketing :  an introduction /  [textbook] 
by Tony Proctor 
 - Second edition / 
 - London ;  New York :  Routledge,  2008. 
 - xii, 335 pages :  illustrations ;  26 cm 
<br/><br/>Includes bibliographical references (p. 317-330) and index 
<br/><br/><label>ISBN: </label>0415458161 041520811X (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making<br/>Marketing--Management<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415.35  / PRO