Cannon, Tom <br/><br/>
Basic marketing :  principles and practice /  [textbook] 
by Tom Cannon 
 - Fourth Edition / 
 - London ;  New York :  Cassell,  1996. 
 - xiv, 450 pages:  illustrations ;  25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0304332216 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / CAN