Batey, Mark, <br/><br/>
Brand meaning :  meaning, myth and mystique in today's brands / 
Mark Batey. 
 - Second edition. 
 - xiv, 214 pages ;  23 cm 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>About brands -- Human motivation: how and why we seek meaning -- Perception -- The meaning of things -- Brand meaning -- Brand meaning in practice -- The evolution of brand meaning -- Brand story. 
<br/><br/><label>ISBN: </label>9781138839410 1138839418 9781138839427 1138839426 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Product management.
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .B39 2016