Values-Centered Entrepreneurs and Their Companies - Choi, David Y.; Gray, Edmund R. (New York : Routledge, 2011)
Book Cover; Title; Copyright; Contents; Figures and Tables; Preface and Acknowledgements; Part 1: Toward a New Breed of Entrepreneurs; 1 Introduction; 2 The Values-Centered Entrepreneur; Part 2: The Lessons/Guidelines; 3 Commit to a (Meaningful) Purpose; 4 Raise Capital with Mission in Mind: Be Strategic, Resilient, and Cautious; 5 Hire Talented Employees with Shared Values; 6 Promote Your Company's Values; 7 Build a Cohesive, Dedicated Organization; 8 Maximize Profits ... With Some Exceptions; 9 Minimize Your Environmental and Social Footprint; 10 Stay With It for the Long Haul. 11 Make Giving a Priority12 Be a Role Model for Others; 13 Concluding Thoughts; Part 3: Case Studies; Case Study 1 Gottlieb Duttweiler and Migros; Case Study 2 Stonyfield Farm; Case Study 3 King Cycle Group; Case Study 4 T.S. Designs, Inc.; Notes; Index.
Includes index
Keywords: Social responsibility of business; Social entrepreneurship; Entrepreneurship -- Moral and ethical aspects