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Principles & practice of marketing / Jim Blythe. [textbook]
Material type:
TextPublisher: Los Angeles : Sage, 2014Edition: Third editionDescription: xxvii, 772 pages : color illustrations ; 27 cmISBN: - 9781446274002 (pbk.)
- 9781446273999 (hardback)
- Principles and practice of marketing
- HF5415 BLY
| Item type | Current library | Home library | Shelving location | Call number | Copy number | Status | Barcode | |
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Harare Institute of Technology Main Library | Harare Institute of Technology Main Library | General Collection | HF5415 BLY (Browse shelf(Opens below)) | 1 | Available | bk0010516 |
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| HF5414 LEE Social marketing : changing behaviors for good / | HF5414 LEE Social marketing : changing behaviors for good / | HF5414 LEE Social marketing : changing behaviors for good / | HF5415 BLY Principles & practice of marketing / | HF5415 BOO Marketing strategy : a marketing decision game / | HF5415 BOO Marketing strategy : a marketing decision game / | HF5415 BRE Business-to-business marketing / |
Includes bibliographical references and index.
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