Strategic Brand Management : building, measuring, and managing brand equity / by Keller, Kevin Lane [textbook]

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Material type: Text

TextPublication details: Delhi : Dorling Kindersley , 2007.Edition: Second editionDescription: 799pages : illustration ; 25cmISBN:

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Item type	Current library	Home library	Shelving location	Call number	Copy number	Status	Barcode
Books	Harare Institute of Technology Main Library	Harare Institute of Technology Main Library	General Collection	HD69 KEL (Browse shelf(Opens below))	1	Available	BK0006793

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Previous	HD69.C6 HAN Handbook of management consulting : the contemporary consultant, insights from world experts /	HD69.C6 MCD The firm : the story of McKinsey and its secret influence on American business /	HD69 KAP The new strategic brand management : creating and sustaining brand equity long term /	HD69 KEL Strategic Brand Management : building, measuring, and managing brand equity /	HD69 MAN Managing projects large and small : the fundamental skills for delivering on budget and on time /	HD69 NAD Living Brands: collaboration + innovation = customer fascination /	HD69.P75 BEN Managing projects well /	Next

Includes index.

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