Principles of marketing / (Record no. 711)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00746cam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 22862097 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210621115224.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 901120s1991 njua b 00110 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0137216890 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | KOT |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc. | Philip Kotler andGary Armstrong |
| Medium | [textbook] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fifth edition / |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Englewood Cliffs, N.J. : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | 1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 711 pages : |
| Other physical details | coloured illustrations; |
| Dimensions | 29 cm. |
| 490 0# - SERIES STATEMENT | |
| Series statement | The Prentice Hall series in marketing ; |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographies and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| Relator term | author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Edition | Fifth edition / |
| Classification part | 5415 |
| Item part | KOT |
| Call number prefix | HF |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Harare Institute of Technology Main Library | Harare Institute of Technology Main Library | General Collection | 20/07/2015 | Donation | 2527/D | HF5415 KOT | BK0008412 | 22/07/2024 | 1 | 19/06/2021 | Books | ||||||
| Library of Congress Classification | Harare Institute of Technology Main Library | Harare Institute of Technology Main Library | General Collection | 20/07/2015 | Donation | 2523/D | HF5415 KOT | BK0008442 | 19/06/2021 | 2 | 19/06/2021 | Books | ||||||
| Library of Congress Classification | Harare Institute of Technology Main Library | Harare Institute of Technology Main Library | General Collection | 20/07/2015 | Donation | 2528/D | 1 | HF5415 KOT | BK0008437 | 22/07/2024 | 3 | 19/06/2021 | Books | 11/05/2024 | ||||
| Library of Congress Classification | Harare Institute of Technology Main Library | Harare Institute of Technology Main Library | General Collection | 20/07/2015 | Donation | 2524/D | 1 | HF5415 KOT | BK0008307 | 22/07/2024 | 4 | 19/06/2021 | Books | 18/10/2023 | ||||
| Library of Congress Classification | Harare Institute of Technology Main Library | Harare Institute of Technology Main Library | General Collection | 20/07/2015 | Donation | 2525/D | 1 | HF5415 KOT | BK0008352 | 22/07/2024 | 5 | 19/06/2021 | Books | 06/03/2024 |