The new strategic brand management : (Record no. 646)

MARC details
000 -LEADER
fixed length control field 00828pam a22002294i 4500
001 - CONTROL NUMBER
control field 55473928
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210613084242.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040520s2004 enka b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8175542918
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788175542914
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69
Item number KAD
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kapferer, Jean-Noël
Relator term author
245 14 - TITLE STATEMENT
Title The new strategic brand management :
Remainder of title creating and sustaining brand equity long term /
Statement of responsibility, etc. by Jean Noël Kapferer
Medium [textbook]
250 ## - EDITION STATEMENT
Edition statement Asian edition /
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London ;
-- London and Sterling, VA :
Name of producer, publisher, distributor, manufacturer Kogan Page,
Date of production, publication, distribution, manufacture, or copyright notice 2004
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 497 pages :
Other physical details illustrations ;
Dimensions 25 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (pages [471]-483) and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Management
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kapferer, Jean-Noël.
Title of a work Strategic brand management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Classification part 69
Item part KAP
Call number prefix HD
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Harare Institute of Technology Main Library Harare Institute of Technology Main Library General Collection 11/04/2008 Donation 1229/D   HD69 KAP BK0006908 13/06/2021 13/06/2021 Books