Brand meaning : (Record no. 3934)

MARC details
000 -LEADER
fixed length control field 01425cam a2200325 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230712081040.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138839410
Qualifying information hardcover
-- alkaline paper
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1138839418
Qualifying information hardcover
-- alkaline paper
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138839427
Qualifying information paperback
-- alkaline paper
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1138839426
Qualifying information paperback
-- alkaline paper
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781317558019
Qualifying information electronic book
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency YDX
-- BTCTA
-- BDX
-- OCLCF
-- YDXCP
-- CDX
-- HEI
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title Eng
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1255
Item number .B39 2016
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Batey, Mark,
Authority record control number or standard number https://id.loc.gov/authorities/names/n2007079080
Relator term author.
245 10 - TITLE STATEMENT
Title Brand meaning :
Remainder of title meaning, myth and mystique in today's brands /
Statement of responsibility, etc. Mark Batey.
250 ## - EDITION STATEMENT
Edition statement Second edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York, NY :
Name of producer, publisher, distributor, manufacturer Routledge,
Date of production, publication, distribution, manufacture, or copyright notice 2016.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 214 pages ;
Dimensions 23 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
Content type code txt
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
Media type code n
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
Carrier type code nc
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note About brands -- Human motivation: how and why we seek meaning -- Perception -- The meaning of things -- Brand meaning -- Brand meaning in practice -- The evolution of brand meaning -- Brand story.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
Authority record control number or standard number https://id.loc.gov/authorities/subjects/sh2007006470
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product management.
Authority record control number or standard number https://id.loc.gov/authorities/subjects/sh85107203
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Not for loan Home library Current library Shelving location Date acquired Source of acquisition Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Koha item type
    Library of Congress Classification   Harare Institute of Technology Main Library Harare Institute of Technology Main Library General Collection 12/07/2023 Donation : Turun Yliopisto 10580   HF5441.1255 BAT BK0013093 22/07/2024 1 Books