Small business management : (Record no. 2779)

MARC details
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fixed length control field 02704nam a22002777a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220603143413.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780324569728
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050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD62.7
Item number SMA
245 00 - TITLE STATEMENT
Title Small business management :
Remainder of title launching and growing entrepreneurial ventures /
Statement of responsibility, etc. Justin G Longenecker, Carlos W. Moore, J. William Petty and Leslie Palich
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Mason, OH :
Name of producer, publisher, distributor, manufacturer Thomson/South-Western,
Date of production, publication, distribution, manufacture, or copyright notice ©2008.
300 ## - PHYSICAL DESCRIPTION
Extent 744 pages :
Other physical details illustrations
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500 ## - GENERAL NOTE
General note Includes index
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliography
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-- pt. 1. Entrepreneurship: A World of Opportunity --<br/>1. The Entrepreneurial Life --<br/>2. Entrepreneurial Integrity and Ethics: A Gateway to Small Business Opportunity --<br/>pt. 2. Starting from Scratch or Joining an Existing Business --<br/>3. Getting Started --<br/>4. Franchises and Buyouts --<br/>5. The Family Business --<br/>pt. 3. Developing the New Venture Business Plan --<br/>6. The Business Plan --<br/>7. The Marketing Plan --<br/>8. The Organizational Plan: Teams, Legal Forms, and Strategic Alliances --<br/>9. The Location Plan --<br/>10. The Financial Plan: Projecting Financial Requirements --<br/>11. A Firm's Sources of Financing --<br/>12. The Harvest Plan --<br/>pt. 4. Focusing on the Customer: Marketing Growth Strategies --<br/>13. Building Customer Relationships --<br/>14. Product and Supply Chain Management --<br/>15. Pricing and Credit Decisions --<br/>16. Promotional Planning --<br/>17. Global Marketing --<br/>pt. 5. Managing Growth In the Small Business --<br/>18. Professional Management in the Entrepreneurial Firm --<br/>19. Managing Human Resources --<br/>20. Managing Operations --<br/>21. Managing Risk --<br/>22. Managing The Firm's Assets --<br/>23. Evaluating Financial Performance.
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-- "Continuing the comprehensive coverage that has solidified this text as the market leader, Small Business Management: Launching and Growing Entrepreneurial Ventures, 14e focuses on the fundamentals of business management as it teaches users not only how to start a business but also how to effectively manage, grow, and harvest one - the full business cycle. With its integrated learning system, SBM equips you with all the tools you need to succeed in the course - and the marketplace. It continuously puts you in the role of decision maker, enabling you to apply what you're learning to issues challenging real small businesses."--Jacket.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Small business
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Longenecker, Justin G
Relator term Co-author
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Moore, Carlos W.
Relator term Co-author
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Petty, J. William
Relator term Co-author
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Palich, Leslie
Relator term Co-author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Harare Institute of Technology Main Library Harare Institute of Technology Main Library General Collection 23/02/2022 Donation : American Center Library 3801/D   HD62.7SMA BK002213 03/06/2022 1 03/06/2022 Books