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Principles of marketing /

Kotler, Philip

Principles of marketing / [textbook] Philip Kotler, Gary Armstrong - Tenth edition / - Upper Saddle River, NJ : Pearson Education 2004. - xv. 661pages : illustrations. ; 29 cm.

Includes bibliographical references and index.

ISBN: 8129702010

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / KOT HF5415 / KOT

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