Ethics in marketing : international cases and perspectives /

Murphy, Patrick E., 1948-

Ethics in marketing : international cases and perspectives / written and edited by Patrick E. Murphy, Gene R. Laczniak and Fiona Harris. - Second edition. - xii,198 pages : illustrations ; 25 cm

Includes bibliographical references and index.

9781138648081 9781138648098


Marketing--Moral and ethical aspects.
Marketing--Case studies.

HF5415 / .M8348 2017