Global marketing management: a European perspective /

Keegan, Warren J.

Global marketing management: a European perspective / Warren J. Keegan and Bodo B. Schlegelmilch - Harlow : Prentice Hall, c2001. - 610 pages : illustrations ; 27 cm.

Includes bibliographical references and index.

9780138418267

2001016317


Export marketing--Management.
Export marketing--Management--Case studies.

HF1416 / .K44 2002

658.8/48