Marketing across cultures /

Usunier, Jean-Claude.

Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee. - Fifth edition - Harlow, Essex, England : Pearson Education, 2009. - xvi, 479 pages : illustrations ; 25 cm.

Includes bibliographical references and index.

9780273713913 (pbk.) 9780273713913


Export marketing--Social aspects.
International business enterprises--Social aspects.
Intercultural communication.

HF1416 / .U85 2009