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International marketing strategy /

Bradley, Frank, 1942-

International marketing strategy / Frank Bradley. - Fourth edition - Upper Saddle River, NJ : Financial Times, 2002. - xxv, 417 pages : illustrations ; 25 cm.

Includes bibliographical references and index.

ISBN: 9780273655718

Subjects--Topical Terms:
Export marketing--Management.

LC Class. No.: HF1416 / .B72 2001

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