International marketing and export management /

Albaum, Gerald

International marketing and export management / by Gerald Albaum, Edwin Duerr - Six edition - Harlow, Essex, England : Prentice Hall/Financial Times, 2008 - xxvi, 706 p. : ill. ; 25 cm

Previous ed.: by Gerald Albaum, Edwin Duerr and Jesper Stradskov. Prentice Hall, 2005

Includes bibliographical references and index

9780273713876 (pbk.) 0273713876 (pbk.)


Export marketing--Management

HF1416 / .I617 2008 HF1416 / .I617 2008